Coca-Cola Hug Machine
My initial reaction when I read this article was… You hug a machine, and you gain 140 Calories for free!
Hah sorry that was the health conscious part of me doing the talking
Pretty sweet idea when you’re trying to transfer happiness through branding. It is something worth being putting a smile for, because after all, aside from health conscious people, who wouldn’t be happy to get a free can of coke? 🙂
Agency: Ogilvy & Mather Singapore