Glide in NYC
Pretty good awareness campaign done for Crest Glide.
OOH campaign done by Saatchi & Saatchi NYC.
I suppose the idea here is that the two buildings here represent our teeth and glide’s floss is what you need when “pork” gets stuck between them. 🙂 cleaver indeed
Can’t help to notice the security camera next to the pig! looks like it’s going to snap when it turns.