Glide in NYC

Pretty good awareness campaign done for Crest Glide.

OOH campaign done by Saatchi & Saatchi NYC.

I suppose the idea here is that the two buildings here represent our teeth and glide’s floss is what you need when “pork” gets stuck between them. 🙂 cleaver indeed

Can’t help to notice the security camera next to the pig! looks like it’s going to snap when it turns.

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