Struck me fear than anything else

When end of the world comes, perhaps the only food chain left that could still be open is McDonalds

“What’s the one brand that can turn strangers into friends?”

Reason for my title is because my initial reaction was more “oh my wtf, ridiculous” than “aww cute im gona go eat mcdonalds now”

Though, the agency has the right approach. i’m just a little weird. Brand image re-recognition is quite important to sustain


Client: McDonalds Canada


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